Cilacap – “The rapid advancement of the internet has given birth to many new innovations that make human life easier.” “However, without realizing it, the internet has also rapidly transformed human activities into an entirely digital format.”
“The strong current of change has an impact on various sectors, including business.” “The internet has undeniably transformed the ‘battlefield’ of the business sector across all industries.” “Business actors now no longer rely solely on transactional processes” “offline, but also must compete in marketing their products on the internet and social media.”
“This situation poses a challenge for all business players, from large corporations to small and medium-sized enterprises (UKM).” “Most of them strive to adapt by understanding business patterns on the internet and formulating the best strategies to survive in the digital business era.”
“That situation prompted PT Manunggal Perkasa to invite 23 UKM and marketing representatives.” “from Bandung to East Priangan to participate in specialized training on business innovation in the digital era.” “The UKM players with products ranging from noodles, bread, to squid gathered in Cilacap.”
“Dozens of participants received direct training from the representative of PT Manunggal Perkasa, Mr. Zubaedi Ahyar.” “He provided materials on the basic concepts of digital business era and strategies for adaptation amid the advancements of the internet age.” “The training was given to participants who have been running their businesses for at least three years, enabling them with the experience to advance and develop their enterprises further.”
“The Importance of Adaptation and Innovation”
“The training began by sparking a discussion on a particular topic.” “He asked the participants to compare the business conditions of their respective UKM three years ago with their current situation.”
“The topic was raised because UKM operators often overlook important aspects of running a business.” “The condition where businesses stop or decline doesn’t solely happen due to failures in managing the business.” “For instance, such situations may be linked to difficulties in adapting and losing out on innovation compared to other competitors.”
“Mr. Ahyar mentioned during the training, ‘If the business conditions remain stagnant or decline, it doesn’t mean we are not becoming more expert or skilled in managing it.'”
“But our competitors who are more prepared to adapt to the changing times, with innovations that we have yet to match,” he continued.
“Innovation Leading Towards Stronger UKM Businesses”
“During the occasion, Mr. Ahyar emphasized the importance of adaptation and innovation as two key concepts that participants in the training with PT Manunggal Perkasa should understand.” “Adaptation is the primary requirement for a business to survive despite facing numerous changes.” “A healthy business can be judged by its ability to adapt to changes in time and industry models.”
“UKM entrepreneurs then need to master the skill of innovation, enabling them to make breakthroughs for their companies.” “In the context of the digital business era, innovation encompasses various aspects that span from internal to external parts of the business.” “This capability also needs to be balanced with creativity in developing products or expanding the scope of business through new products.” (za/mp6).