Cilacap – Many programs are provided by PT Manunggal Perkasa in an effort to introduce its products while also supporting customers so that their businesses can survive and grow. One of these programs is the baking visit activity. In the era of globalization and increasingly fierce competition, improving product quality and innovation has become the key to success for Micro, Small, and Medium Enterprises (MSMEs). One effective way to achieve this is through “baking visit” activities. A baking visit is a visit conducted by the CS Baking team of PT Manunggal Perkasa to MSMEs to provide training, consultation, and share experiences aimed at enhancing the skills and product quality of MSMEs.
Objectives of the Baking Visit
Product Quality Improvement
The baking visit aims to assist MSMEs in improving the quality of their products. With the right knowledge and techniques, the products produced will have a better taste, smoother texture, and longer shelf life.
Product Innovation
In addition to enhancing quality, the baking visit also focuses on innovation. MSME entrepreneurs are encouraged to develop new products that align with market trends, such as creating new flavor variants or modifying traditional products with a modern twist.
Knowledge Transfer
During the baking visit, the CS Baking team provides direct training on more efficient and effective baking techniques. This knowledge includes the use of better ingredients, proper processing techniques, and creative ways to shape products to make them more appealing.
Competitiveness Enhancement
With improved product quality and innovation, MSMEs can enhance their competitiveness in the market. This will have a positive impact on increasing sales and expanding market reach.
Benefits of Baking Visits for MSMEs
Capacity Development
This activity helps MSMEs develop their production capacity. Entrepreneurs gain new insights into more efficient production processes, enabling them to produce on a larger scale without sacrificing quality.
Creativity in Marketing
Baking visits are often accompanied by discussions on effective marketing strategies, as the CS Baking team collaborates with the marketing department. MSMEs are encouraged to be more creative in marketing their products, whether through attractive packaging, social media promotions, or participation in culinary exhibitions.
Motivation and Inspiration
Visits from the CS Baking team also provide motivation and inspiration for MSME entrepreneurs to continue innovating and not be afraid to try new things in their business.
Several MSMEs that have participated in baking visits have reported satisfaction with the program. They have experienced positive changes in their businesses. For instance, an MSME that initially only produced a limited number of bread varieties was able to increase production and expand its range of products after receiving training during a baking visit. Additionally, they successfully created new products that were well-received in the market, such as uniquely flavored and creatively shaped bread. MSMEs interested in participating in the program can contact the marketing department of PT Manunggal Perkasa according to their area.(pj/mkt)