Banyumas – Markets have long been the center of economic and social activities in Indonesian society. Many interests converge in markets, making them prime targets for producers to introduce their products, especially new ones that are not yet widely known. In this context, the marketing team from PT Manunggal Perkasa introduced their new 1 kg packaging of Dahlia brand flour. The marketing team, consisting of four members, conducted direct outreach to the owners of grocery stores and kiosks in Ajibarang market. In addition to the outreach, the marketing team also carried out direct sales to stores and kiosks interested in purchasing the 1 kg packaging of Dahlia flour produced by PT Manunggal Perkasa Cilacap.
The activities started at 09:00 AM and proceeded smoothly, with most store and kiosk owners responding positively. They were only aware of the 25 kg sack packaging of Dahlia flour and were pleasantly surprised to learn that PT Manunggal Perkasa Cilacap also produced 1 kg packages. Store owners expressed their support and gratitude, especially to the Banyumas Raya area marketing team, as this event indirectly promoted their stores. Additionally, the introduction of this new product slightly increased their sales, as the new 1 kg packaging of Dahlia flour became an additional item in their inventory. The direct involvement of the factory team in the promotion and sales process relieved store owners of the burden of introducing the product to their customers.
By the end of the event, all the flour prepared for the occasion was sold out. Several stores even placed substantial orders, which will be fulfilled by their regular suppliers. It is hoped that PT Manunggal Perkasa’s flour will continue to thrive and be well-received by the community in the future. (pj/mkt)