Starting a business doesn’t always require a large capital or a spacious storefront. If you have skills in baking cakes or bread, why not try a home-based bakery business? In addition to being more flexible, this business is also perfect for those who want to turn a hobby into a source of income. Let’s discuss the steps to start a bakery business from home!
Why is the Bakery Business Promising?
Food businesses, like the bakery business, are one of the most promising businesses in Indonesia. It has a wide market potential because bread is a favorite food for many people. It can be a breakfast item or a snack, so the demand is quite high.
Additionally, bakery products often offer high-profit margins, especially if made in-house. With proper production cost management and pricing strategies, you can generate a decent income from a home-based bakery business.
Read also: Tips for Buying an Oven According to Your Needs
How to Start a Bakery Business from Home
Decide on the Type of Bread to Sell
The first step is to decide on your signature product. Bake the bread that you are most skilled at, and start experimenting with different flavors and unique presentations to attract potential customers. It’s also a good idea to buy recipe books or take cooking classes, either online or offline, to improve your skills.
Test Your Recipes
Before selling, make sure your products taste great and are ready for sale. Try baking your own creations and then ask your close friends and family for feedback. Their opinions will be valuable in perfecting your recipe.
Create a Strong Brand Identity
Create a unique and memorable brand name that reflects your product’s character. Additionally, design an attractive logo. This logo will become the visual identity that distinguishes your business from competitors. Don’t forget to add a tagline that describes the quality or uniqueness of your bakery!
Promote Your Products
Start posting photos of your baked goods on social media. Use appealing pictures and write good product descriptions. You can use storytelling to evoke emotion in customers. You could share the story of how you discovered your recipe or the reactions people had when tasting your baked goods.
Use a Pre-Order System
In the early stages, a pre-order system is a wise choice. This way, you can control the number of orders and minimize the risk of loss from unsold products.
Expand Your Market Reach
Once the business starts growing, become more active on social media to reach more customers. You can share baking tips, showcase the bread-making process, or even share behind-the-scenes stories of your business. Be sure to respond to comments to maintain high interaction levels. Keep in mind that social media algorithms are more likely to spread useful content that has a high engagement rate.
Pay Attention to Delivery
Since bread is a perishable product, consider the delivery distance carefully. Ensure that your packaging is neat, hygienic, and capable of preserving the quality of the bread during the delivery process.
Maintain Cleanliness and Service Quality
Cleanliness is crucial in the food business. Make sure that all equipment, ingredients, and kitchen areas are always hygienic. Additionally, improve the quality of customer service, such as quick response times to messages.
Read also: The Sweet Fruit of Patience: The Success Story of Raja Bakery
Use High-Quality Ingredients for the Best Results
In a bakery business, the quality of raw materials, such as flour, is essential. To achieve the best results, choose high-quality flour, such as Kantil high-protein flour from PT Manunggal Perkasa.
This flour is trusted by many bakery entrepreneurs in Indonesia because of its premium quality, fine texture, and a gluten protein content of 35% – 37%. It is suitable for various bakery products, such as white bread, sweet bread, pizza, baguettes, and other types of bread.
(wh/pga)